My Teaching Subjects
MBA and Online MBA Programs
In our MBA program, we use the case teaching method to conduct the class. we teach with case studies because the method embodies important values of professional education. The case method is not simply a technique; it is a rich philosophy about judgment, analysis, action, and learning (The preceding was adapted from an article by Robert F. Bruner). Case method trains students to think as administrators (rather than as scholars), so that they: (1) see a problem looking for solutions rather than a concept looking for applications, analyse, take action not merely a reporting of outcomes.
Managerial Economics
Managerial economics is a fundamental part of the business curriculum. It provides you with the essential background for studying other business disciplines such as marketing, finance, business strategies, managerial accounting, and management science. It uses microeconomic analysis extensively to make strategic and tactical decisions which optimise the use of the organization’s scarce resources.
The course introduces the students to the principles and tools of analysis in the microeconomic theory of the firm. It stresses the application of economic theory and methodology to business decision making. The topics covered in the course include demand and supply analysis, production and cost, output and pricing decisions in various market structures, special pricing practices, game theory, markets with asymmetric information and role of government in a market economy.
The main lessons in this subject:
Demand, supply and elasticity
Production cost and efficiency
Market Structure and pricing strategy
Game theory
Government and industry
Natural Resources and Environmental Management
The course focuses on two main areas under natural resource and environmental management: natural resource planning and policy and natural resource economics. In order to provide hands-on flavor and to relate issues with theoretical tools, the students will also be exposed to the understanding and experiences of natural resource degradation and conservation, using case studies of natural resources degradation and conservation in Malaysia and other countries.
Main lessons in this subject:
Market failures
Cost and benefit analysis
Sustainable Development
Renewable and non-renewable resources
Supervisions
PhDs
S.H Tan: A comparative analysis of carbon emissions, EKC hypothesis and decoupling relation for selected developed and developing countries
E.H. Tan: Traffic congestion in Southeast Asian Countries
MBAs
Sharnofizah: Consumers' expectations of halal cosmetic products
S.T. Chuah: Workforce Adaptability and learning curve in the era of Industry 4.0: an economic model
Y.C. Chong: Determinants of wilingness to pay for a mini-apartment: evidence from stated preference data
Z.A. Ooi: Modelling the choice of electric cars: evidence from stated preferences data
PhD_Viva
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