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FEL276 PENGANTAR PEMASARAN FARMASEUTIKAL (
INTRODUCTION TO PHARMACEUTICAL MARKETING
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Dr. Rabia Hussain
Introduction to pharmaceutical marketing
Basics concepts in marketing
Strategic Planning
Behavior of Healthcare Professionals
Good Distribution Practices
Dr. Ong Siew Chin
Introduction – why marketing knowledge is important in pharmacy
Introduction-Why marketing knowledge is important lecture
Marketing pharmaceutical products and services
Marketing Pharmaceutical Products & Services lecture 1
Marketing Pharmaceutical Products & Services lecture 2
Pharmaceutical product development: from basic to market
Development of A Pharmaceutical Product lecture 1
Development of A Pharmaceutical Product lecture 2
Prof. Dr. Asrul Akmal Shafie
Lecture Video: Drug pricing strategy: retail, wholesale, industry
Lecture Handout: Drug pricing strategy: retail, wholesale, industry
Lecture Video: Placing pharmaceutical products: aspect of distribution channel
Lecture Handout: Placing pharmaceutical products: aspect of distribution channel
Lecture Video: Promotion and advertisement aspect of pharmaceutical products
Lecture Hadnout: Promotion and advertisement aspect of pharmaceutical products
Lecture Video: Drug marketing at international level
Lecture Handout: Drug marketing at international level
Dr Maryam Farooqui
Strategic Planning, Evaluation of Opportunity And Market Environment In Pharmacy
A SWOT Analysis With A Digital Transformation: A Case Study For Hospitals In The Pharmaceutical Supply Chain
Research in Drug Marketing & Information System
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APPLIED SCIENCES
SCHOOL OF PHARMACEUTICAL SCIENCES
Summary
Course info
FEL276 PENGANTAR PEMASARAN FARMASEUTIKAL (INTRODUCTION TO PHARMACEUTICAL MARKETING)
Lecturer:
DR. MARYAM FAROOQUI
Lecturer:
DR. RABIA HUSSAIN
Lecturer:
PROFESOR DR. ASRUL AKMAL BIN SHAFIE
Lecturer:
PROFESOR MADYA DR. ONG SIEW CHIN
Skill Level
:
Beginner
