This course aims to educate students and provide them with the skills needed to develop a brand portfolio, plan and observe brand strategy, and evaluate brand performance. This course also aims to develop students’ ability to plan branding and marketing strategy, to analyse and make decisions.
- Lecturer: DR. KAMARUZZAMAN BIN ABDUL MANAN
- Lecturer: PN "AINUL NADIAH ABD GHANI
Skill Level: Beginner