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YSP517 ASAS KOMUNIKASI PEMASARAN BERSEPADU (FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION)
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Belch and Belch 12th Edition
Group Tutorial
24 March - 30 March
Malaysian Media Landscape 2024
31 March - 6 April
Webex link class 3rd April 2025, 8-10pm
Webex link Class 3rd April 2025, 3-5pm
7 April - 13 April
Definitions of IMC
Factors leading to the rise of IMC
The Switch is On To Panasonic
14 April - 20 April
Ariel TV Ads on Why laundry is a mother's job?
Theories/Models related to IMC
IMC Theories and Models
Case study 4: KFC Hot & Cheezy Burger campaign
Case Study: MRT SSP Public Inspection Roadshow 2015
Webex Link Tutorial 16 April Class
Webex link Class 17th April 2025, 3-5pm, 8-10pm
Webex Link Tutorial 17 April Class
21 April - 27 April
Marketing landscape in China-Chris Farquhar, GoDigitalChina
IMC planning process 15 April 2020
Case study 3: Shell Select Refreshing Moment Campaign
Sample presentation Dutch Lady campaign
5 May - 11 May
IMC Touch Point Analysis
Sample Questionnaire for Brant Touchpoint Audit
Minority Report - Personal Advertising in the Future
Case study: Maxis For SME
Quiz
19 May - 25 May
Individual - Critical Essay (20%)
CONTROLABLE TOUCHPOINT : IN-STORE MEDIA ADVERTISING
Anlene Hourglass campaign
TV Rating
Media Advertising 2025 Part 1
Media Advertising 2025 Part 2
26 May - 1 June
Registration: Group Assignment
28 May Tutorial Link
29 May Tutorial Link
Influenceable Touchpoint: Personal selling
Case Study: Fabulous Food 1Malaysia campaign
Case study: Maxis 4G Films Campaign
Think Different Campaign 1997 by Apple
GO-JEK Big Data Application
Online class - Webex Link
2 June - 8 June
Marketing Public Relations
Additional notes: Marketing Public Relations
9 June - 15 June
Webex Link
Emerging Tools and Barriers
16 June - 22 June
Group - Case Study (30%)
23 June - 29 June
YSP 517 Online Tutorial (Q&A)
Lecture Webex Link
30 June - 6 July
Presentation (10%)
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Summary
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YSP517 ASAS KOMUNIKASI PEMASARAN BERSEPADU (FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION)
Lecturer:
DR. SHARIFAH NADIAH SYED MUKHIAR
Lecturer:
EN CHUN HOONG CHONG
Lecturer:
PROFESOR MADYA DR. HASRINA BINTI MUSTAFA
Skill Level
:
Beginner
