Summary of YSP517 ASAS KOMUNIKASI PEMASARAN BERSEPADU (FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION)

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General

Announcements

Readings for class

Class resources

Case studies for Tutorials

Belch and Belch 12th Edition

24 March - 30 March

Malaysian Media Landscape 2024

7 April - 13 April

Webex link Class 3rd April 2025, 3-5pm

Webex link class 3rd April 2025, 8-10pm

14 April - 20 April

The Switch is On To Panasonic

Definitions of IMC (new)

Factors leading to the rise of IMC

21 April - 27 April

IMC Theories and Models

Ariel TV Ads on Why laundry is a mother's job?

Theories/Models related to IMC

Case study 4: KFC Hot &amp; Cheezy Burger campaign

Case Study: MRT SSP Public Inspection Roadshow 2015

28 April - 4 May

IMC planning process 15 April 2020

Marketing landscape in China-Chris Farquhar, GoDigitalChina

Sample presentation Dutch Lady campaign

Case study 3: Shell Select Refreshing Moment Campaign

5 May - 11 May

IMC Touch Point Analysis

Sample Questionnaire for Brant Touchpoint Audit

Minority Report - Personal Advertising in the Future

Case study: Maxis For SME

19 May - 25 May

Anlene Hourglass campaign

Controllable Touchpoint: Advertising

TV Rating

26 May - 1 June

Sales Promotion 14.11.2016

Elken

Personalised customer experience

Event Sponsorship 2021

IN-STORE MEDIA ADVERTISING

Case Study: Fabulous Food 1Malaysia campaign

Case study: Maxis 4G Films Campaign

Think Different Campaign 1997 by Apple

GO-JEK Big Data Application

Week 8: Personal Selling

Marketing Public Relations

2 June - 8 June

chapter on personal selling

Measuring IMC effectiveness

Criticism of IMC

Dutch Lady Kalau Mak Menang Campaign

Influenceable Touchpoint: Personal selling 2024

9 June - 15 June

Barriers to IMC and Future Direction 2023

YSP517 EXAM QUESTIONS-2021

EXAM QUESTION 2022

EXAM QUESTION FOR SHORT SEMESTER EXAM 2021

Exam Question Discussion

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Case study 4: KFC Hot & Cheezy Burger campaign