THIS COURSE EXPOSES STUDENTS TO DIGITAL MARKETING PLATFORM AS ONE OF THE PROMOTIONAL TOOLS IN THE MARKETING FIELD. THEY WILL UNCOVER HOW MARKETING IS HANDLED EFFECTIVELY BY USING BIG DATA AND E-COMMERCE FOR BUSINESSES. IN THE INFORMATION AGE, BIG DATA IS CHANGING THE GAME. DIGITAL MARKETING AND BIG DATA ARE BECOMING A NECESSITY TO A MARKETER, AND THE INSIGHTS PROVIDED ARE PROFOUND AND READILY AVAILABLE TO BUSINESSES AND CUSTOMERS. AT THE END OF THIS COURSE, THE STUDENTS ARE EXPECTED TO COMPREHENSIVELY UNDERSTAND THE DIGITAL ECONOMY AND THE CHANGING TREND AND ITS IMPACT ON ENTREPRENEURS, BUSINESSES, AND COMMUNITIES. THEY ARE ALSO EXPECTED TO MASTER THEIR SKILL AT LEAST IN ONE OF THE E-COMMERCE PLATFORMS. OVERALL, THIS COURSE ENABLES STUDENTS TO UNDERSTAND AND APPLY DATA ANALYTIC IN DIGITAL MARKETING PLATFORMS FOR E-COMMERCE BUSINESSES.
- Lecturer: DR. JASMINE YEAP AI LEEN
Skill Level: Beginner