THIS COURSE WILL PROVIDE THE STUDENTS WITH THE IMPORTANCE OF MARKETING RESEARCH AND BIG DATA IN MARKETING. MARKETING ANALYTICS WILL INTRODUCE STUDENTS TO THE TECHNIQUE OF MARKETING RESEARCH AND DATA ANALYSIS. THE OBJECTIVE OF THIS COURSE IS TO ASSIST THEM IN UNDERSTANDING BETTER HOW MARKETING AND BIG DATA CAN BE USED TO IMPROVE MARKETING DECISIONS. THE COURSE WILL FOCUS ON DEVELOPING MARKETING STRATEGIES AND RESOURCE ALLOCATION DECISIONS DRIVEN BY MARKETING RESEARCH AND DATA ANALYTIC. THE GOAL IS NOT TO PRODUCE EXPERTS IN STATISTICS; INSTEAD, STUDENTS WILL GAIN THE COMPETENCY TO INTERACT WITH AND MANAGE A MARKETING ANALYTICS TEAM. THE KEY PART OF LEARNING IS HOW TO TAKE ADVANTAGE OF BIG DATA TO GENERATE MARKETING INSIGHTS.
Skill Level: Beginner