Summary of YSP518 PSIKOLOGI PENGGUNA (CONSUMER PSYCHOLOGY)

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Course outline YSP518 Sem 1 2024 2025 SMN Tutorial Included (1)[1] Rev 17.10.2024 (1) (1)

Final Class - Reflections and Final Exam Preparation

SESSION 1: 20, 21 OCT 2024

Session 1

Ch 1, Appendix [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]

R1907B-PDF-ENG neuromarketing crosses the line

Jacksonetal2015-EthicsChapter

Chapter 17 Marketing Ethics and Social Responsibility

Solomon Consumer Behavior - Buying, Having, and Being ch 2 76 to 96

SESSION 2: 3 & 4 NOV 2024

CLASS SESSION 2

Science of Sensory Marketing F1503A-PDF-ENG

Tutorial 1 Making Sense from Sensory Experience

Catalog in Digital Age H0754V-PDF-ENG

Retro marketing

ProustianProductsarePreferred CHPE2015

Ch 3, 4 [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]

Attendance Form for Week Day Tutorials (Nov 2024)

Weekday Tutorial 1 Slides: PERCEPTIONS, MEMORIES AND KNOWLEDGE

Weekday Tutorial 1 Forum: PERCEPTIONS, MEMORIES AND KNOWLEDGE

SESSION 3: 17 & 18 NOV 2024

Session 3 Lecture Slides: Motivation, Effects and Self

Weekday Tutorial 2 Slides: MOTIVATION, ABILITY AND OPPORTUNITY

Tutorial 2 Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces

Weekday Tutorial 2 Forum: MOTIVATION, ABILITY AND OPPORTUNITY

Ms Fahri - Attendance Sheet for Lecture &amp; Tutorials

HBR An Emotional Connection Matters More than Customer Satisfaction

HBR The new science of customer emotions

Being hybrid a conceptual update of consumer self and consumption due to online offline hybridity

Ch 2 [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]

Ch 6 Solomon Consumer Behavior - Buying, Having, and Being

Ch 5,6 [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]

SESSION 4: 1 & 9 DEC 2024

Dr Shu (Weekend Class): Session 4: CLASS SLIDES

Ms Fahri (Weekday Class): Session 4: CLASS SLIDES

Session 4: Diversity: Class Activities

Weekday Tutorial 3 Slides: CONSUMER DIVERSITY, INTERPERSONAL INFLUENCE, GROUP INFLUENCE

Weekday Tutorial 3 Forum: CONSUMER DIVERSITY, INTERPERSONAL INFLUENCE, GROUP INFLUENCE

9-10 Dec ATTENDANCE for lecture &amp; Tutorials

Diversity, equity and inclusion

Accessing the influence of consumer participation

Effects of self expressive brands fpsyg-12-602023

Ch 11-14

ASSIGNMENT 1: RESEARCH METHODS

SESSION 5: 22 & 23 DEC 2024

YSP524 23 December Weekday Lecture

Ms Fahri (Weekday Class): Session 5: CLASS SLIDES

Weekday Tutorial 4 Slides: THE PSYCHOLOGICAL CORE: EXTERNAL FACTORS

Weekday Tutorial 4 Forum: THE PSYCHOLOGICAL CORE: EXTERNAL FACTORS

23-24 Dec ATTENDANCE for Lecture &amp; Tutorials

Brands acquire cultural meaning

Stockpiling across culture

Mr Philip (Weekend Class): Session 5: CLASS SLIDES

SESSION 6: 5-7 JAN 2025

ANCHORING AND FRAMING BIAS

Cognitive biases in marketing communication

durante-serendipity-chance-encounters-marketplace-enhance-consumer-satisfaction

Who can be nudged Examining nudging effectiveness in the context of need for

Ch 7,8,9,10 [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]

Mr Philip (Weekend Class): Session 6: CLASS SLIDES

Session 6 Consumer Decision Making and Nudging

YSP524 6-7 January Weekday Tutorials

Weekday Tutorial 5 Slides: CONSUMERS IN ACTION

Weekday Tutorial 5 Forum: CONSUMERS IN ACTION

6-7 Jan ATTENDANCE for Tutorials

SESSION 7 19 JAN AND 20 JAN

Project Submission (Group)

Quality of Work (Individual)

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Ms Fahri - Attendance Sheet for Lecture & Tutorials

9-10 Dec ATTENDANCE for lecture & Tutorials

23-24 Dec ATTENDANCE for Lecture & Tutorials