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YSP519 KAEDAH PENYELIDIKAN DALAM KOMUNIKASI PEMASARAN BERSEPADU (RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION)
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MID-TERM TEST 2024
14 October - 20 October
Introduction slides
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28 October - 3 November
Market Research for Customer Satisfaction and Loyalty
Folder Case Study USM Hospital
4 November - 10 November
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11 November - 17 November
Langkawi Data file SPSS
Market segmentation Analysis
Questionnaire Langkawi
Market research: Segmentation and Brand Positioning
Brand positioning study for Langkawi
Sample of Brand position study by Song Jia
18 November - 24 November
Brand Association Mapping - Simplified
Strategic Brand Association Map (Brian D. Till, Daniel Baack, Brian Waterman, 2011)
Market survey for Brand Awareness & Image
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Webex link 21 Nov 2024
25 November - 1 December
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USING MARKET RESEARCH TO LAUNCH NEW PRODUCT
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International Marketing Case Study
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YSP519 - Ad Effectiveness
YSP519 - New Market
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27 January - 2 February
Submission link for Research Proposal, Instrument and PPT Slides 27th Jan 2025, 11.59pm
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YSP519 KAEDAH PENYELIDIKAN DALAM KOMUNIKASI PEMASARAN BERSEPADU (RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION)
Lecturer:
DR. SHARIFAH NADIAH SYED MUKHIAR
Lecturer:
EN VOON LIH WEI
Lecturer:
PROFESOR MADYA DR. HASRINA BINTI MUSTAFA
Skill Level
:
Beginner
