ADC602 - PENGURUSAN PEMASARAN
(MARKETING MANAGEMENT)
[ 3 Unit ]
*** Sumber data : SMUP
📖 Sinopsis Kursus / Course Synopsis ▼
Asas yang kukuh dalam strategi pemasaran dan pengurusan pemasaran adalah penting untuk membuat keputusan yang betul dalam pemasaran komunikasi bersepadu. Secara keseluruhannya, pengurus pemasaran perlu berinteraksi dengan pelbagai aspek dalam organisasi dan mesti memahami apa yang menjadi pendorong utama pengguna dalam membuat keputusan dan pilihan.
Making sound recommendations for Integrated Marketing Communications requires a strong foundation of marketing strategy and marketing management. Marketing managers interact with many functions in the organization, and must understand what are the factors that drive customer decision making.
*** Sumber data : SPBPK
📋 Hasil Pembelajaran Kursus / Course Learning Outcomes (HPK / CLO) ▼
| HPK / CLO | Penerangan HPK / CLO Description | Kaedah Pengajaran / Teaching Method | Pemetaan / Mapping: PLO USM |
Pemetaan / Mapping: LT |
|---|---|---|---|---|
| CLO1 | Evaluate various concepts and strategies of Marketing Management | Kuliah | PLO1 | C5 |
| CLO2 | Explain their understanding in Marketing Management by addressing various complex business scenario | Kuliah | PLO2 | C6 |
| CLO3 | Develop effective communication skills in Marketing Management issues | Kuliah | PLO5 | A4 |
*** Sumber data : SPBPK
📊 Penilaian / Assessment ▼
| Komponen Penilaian / Assessment Component | Peratusan / Percentage |
|---|---|
| Kerja Kursus / Course Work | 60% |
| Peperiksaan Akhir (PA) / Exam Work | 40% |
*** Sumber data : SMUP