ADC606 - EKONOMI UNTUK PERNIAGAAN
(ECONOMIC FOR BUSINESS)
[ 3 Unit ]
*** Sumber data : SMUP
📖 Sinopsis Kursus / Course Synopsis ▼
Kursus ini memperkenalkan prinsip dan alat analisis mikroekonomi firma. Ia menekankan penggunaan teori ekonomi untuk keputusan perniagaan. Topik termasuk permintaan, penawaran, pengeluaran, kos, harga, struktur pasaran, penetapan harga, teori permainan, maklumat asimetri dan peranan kerajaan. Perbincangan kes turut meningkatkan kemahiran komunikasi pelajar secara berkesan.
Economics for Business (Managerial economics) is a fundamental part of the business curriculum. It provides you with the essential background for studying other business disciplines such as marketing, finance, business strategies, managerial accounting and management science. It uses microeconomic analysis extensively to make strategic and tactical decisions which optimizes the use of the organization’s scarce resources.
*** Sumber data : SPBPK
📋 Hasil Pembelajaran Kursus / Course Learning Outcomes (HPK / CLO) ▼
| HPK / CLO | Penerangan HPK / CLO Description | Kaedah Pengajaran / Teaching Method | Pemetaan / Mapping: PLO USM |
Pemetaan / Mapping: LT |
|---|---|---|---|---|
| CLO1 | Analyse and Interpret the market mechanism of goods and services | Kuliah | PLO1 | C4 |
| CLO2 | Evaluate the economic costs and their relevance for firm performances | Kuliah | PLO2 | C3 |
| CLO3 | Display ability to diagnose the market structures and business/economic problems, and improve the competitiveness of firms | Kuliah | PLO10 | A3 |
| CLO4 | Evaluate economic scenario for efficient market decisions | Kuliah | PLO7 | P1 |
*** Sumber data : SPBPK
📊 Penilaian / Assessment ▼
| Komponen Penilaian / Assessment Component | Peratusan / Percentage |
|---|---|
| Kerja Kursus / Course Work | 60% |
| Peperiksaan Akhir (PA) / Exam Work | 40% |
*** Sumber data : SMUP