THIS COURSE AIMS AT PROVIDING THE STUDENTS WITH BOTH THE GENERAL PROGRAMMING CONCEPTS AS WELL AS HANDS-ON SESSIONS ON PRACTICAL KNOWLEDGE IN PYTHON OR R FOR BUSINESS AND MANAGEMENT APPLICATIONS. IT EQUIPS THE STUDENTS WITH SKILLS TO DESIGN AND WRITE ALGORITHMS, AS WELL AS TO USE THE AVAILABLE PYTHON OR R PACKAGES, FOR DECISION MAKING TO SOLVE BUSINESS AND MANAGEMENT PROBLEMS. THE COURSE ALSO EXPLAINS THE PREDICTIVE MODELLING TECHNIQUES AND THEIR CORE PRINCIPLES, WHEREBY STUDENTS WILL LEARN A SOLID FOUNDATION OF PREDICTIVE ANALYTICS, WHICH REFERS TO TOOLS AND TECHNIQUES FOR BUILDING STATISTICAL OR MACHINE LEARNING MODELS TO MAKE PREDICTIONS BASED ON THE BUSINESS DATASETS. THE TECHNIQUES DISCUSSED ARE APPLIED IN ALL FUNCTIONAL AREAS WITHIN BUSINESS ORGANIZATIONS INCLUDING TALENT MANAGEMENT, FINANCE, INTERNATIONAL BUSINESS, ACCOUNTING, MARKETING AND OPERATIONS MANAGEMENT. STUDENTS WILL BE ABLE TO DETERMINE WHAT KINDS OF PREDICTIONS THEY CAN MAKE TO CREATE FUTURE STRATEGIES AND BE PREPARED TO TAKE FULL ADVANTAGE OF ANALYTICS TO CREATE EFFECTIVE DATA-DRIVEN BUSINESS DECISIONS.
- Lecturer: TS. DR. KHAW KHAI WAH
Skill Level: Beginner