THE COURSE AIMS TO INTRODUCE THE CORE KNOWLEDGE OF INTERNATIONAL BUSINESS AS A CORE
SUBJECT IN THE BACHELOR PROGRAM. THE STUDENTS WILL BE EXPOSED TO GLOBALIZATION,
INTERNATIONAL BUSINESS THEORIES, GOVERNMENT INTERVENTION IN INTERNATIONAL BUSINESS,
EMERGING MARKET, FOREIGN MARKET ENTRY STRATEGIES AND THE EXISTENCE OF REGIONAL
ECONOMIC INTEGRATION THAT AFFECT INTERNATIONAL BUSINESS
SUBJECT IN THE BACHELOR PROGRAM. THE STUDENTS WILL BE EXPOSED TO GLOBALIZATION,
INTERNATIONAL BUSINESS THEORIES, GOVERNMENT INTERVENTION IN INTERNATIONAL BUSINESS,
EMERGING MARKET, FOREIGN MARKET ENTRY STRATEGIES AND THE EXISTENCE OF REGIONAL
ECONOMIC INTEGRATION THAT AFFECT INTERNATIONAL BUSINESS
- Lecturer: PROFESOR MADYA DR. SHANKAR A/L CHELLIAH
Skill Level: Beginner