This course equips the student with knowledge, practical, communication and digital skills of the tools needed to measure digital activity and implement best practices for using data to inform communication strategy. It also demonstrates how to integrate large amounts of data from web, digital, search platforms, social, and mobile into an actionable communication strategy. It covers timely topics to help students make sense of communication challenges, extract online insights, and take effective communication actions.

This course aims to improve and develop digital media analytical skills through the use of analytics tools. It extracts digital data from analytics software and converts it into an actionable communication strategy that predicts people's actual behaviour. The course employs cutting-edge analytics technology to provide students with real-time data handling skills.
The component of this course is 100% coursework.
Skill Level: Beginner