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YSP517 ASAS KOMUNIKASI PEMASARAN BERSEPADU (FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION)
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Announcements
Student's letter of certification
Sample Interview Questions for IMC case study
YSP517 Course outline (Revised 30/3/2024)
List of Students according to Tutorial Groups (Revised 16 April 2024
Coursework Grade (60%)
25 March - 31 March
Case studies for Tutorials
Belch and Belch 12th Edition
Readings for class
1 April - 7 April
The Switch is On To Panasonic
Webex Link for Class 3 & 4th April 2024 (morning and night class)
Definitions of IMC (new)
Factors leading to the rise of IMC
Reflection
15 April - 21 April
Malaysia Media Landscape
22 April - 28 April
Lecture Link
29 April - 5 May
IMC Theories and Models
Ariel TV Ads on Why laundry is a mother's job?
Case Study: MRT SSP Public Inspection Roadshow 2015
6 May - 12 May
Theories/Models related to IMC
Case study 4: KFC Hot & Cheezy Burger campaign
WEbex link Class 8 and 9th May 2024
Tutorial Replacement 10 May 2024
20 May - 26 May
IMC planning process 15 April 2020
Marketing landscape in China-Chris Farquhar, GoDigitalChina
Case study 3: Shell Select Refreshing Moment Campaign
Webex link for Class 23/5/2024, 8-10pm
27 May - 2 June
IMC Touch Point Analysis
Sample Questionnaire for Brant Touchpoint Audit
Minority Report - Personal Advertising in the Future
Case study: Maxis For SME
Submission link for Critical Essay (due 30th May 2024, 11.59 pm)
3 June - 9 June
Anlene Hourglass campaign
Webex Class Link 5th & 6th June 2024 (Wed and Thursday)
Controllable Touchpoint: Advertising
TV Rating
10 June - 16 June
Sales Promotion 14.11.2016
Elken
Personalised customer experience
Event Sponsorship 2021
Case Study: Fabulous Food 1Malaysia campaign
Case study: Maxis 4G Films Campaign
Think Different Campaign 1997 by Apple
GO-JEK Big Data Application
17 June - 23 June
chapter on personal selling
Measuring IMC effectiveness
Criticism of IMC
Dutch Lady Kalau Mak Menang Campaign
Influenceable Touchpoint: Personal selling 2024
Webex link for Class 19th & 20th June 2024
24 June - 30 June
Barriers to IMC and Future Direction 2023
YSP517 EXAM QUESTIONS-2021
EXAM QUESTION 2022
EXAM QUESTION FOR SHORT SEMESTER EXAM 2021
Exam Question Discussion
1 July - 7 July
Submission link for IMC case study (Due 1st July 2024, 11.59pm)
Submission link for Pitch Deck (due 4th July 2024, 11.59pm)
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APPLIED ARTS
SCHOOL OF COMMUNICATION
Summary
Course info
YSP517 ASAS KOMUNIKASI PEMASARAN BERSEPADU (FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION)
Lecturer:
EN JOVIAN LEE LIT HONG
Lecturer:
PN SUBASIRI A/P RAMAKRISHNAN
Lecturer:
PROFESOR MADYA DR. HASRINA BINTI MUSTAFA
Skill Level
:
Beginner