THIS COURSE IS DESIGNED TO EXPOSE STUDENTS TO THE UNIQUE CHALLENGES OF MARKETING IN START-UP ORGANISATIONS AND PROVIDE TIPS AND TECHNIQUES FOR LAUNCHING AND PROMOTING A YOUNG COMPANY AND NEW PRODUCT. THIS COURSE WILL PROVIDE STUDENTS WITH A KNOWLEDGE BASE, A FRAMEWORK TO UNDERSTAND THE WORKINGS OF A BUSINESS, STARTING FROM THE INCEPTION OF A BUSINESS IDEA TO ITS EXECUTION. THE BASIC APPLICATION OF THEORIES AND MARKETING PRINCIPLES TO VARIOUS ENTREPRENEURIAL MARKETING SITUATIONS AND BUILD UPON THEM WITH RECENT MARKETING THEORY AND THROUGH APPLICATION TO SPECIFIC CASES WILL BE EMPHASISED. A KEY COMPONENT OF THIS COURSE IS DEVELOPING A COMPLETE BUSINESS PLAN FOR A LOCAL ENTREPRENEUR FOLLOWING A MARKETING TREND IN A NEW ERA.
Skill Level: Beginner