THIS COURSE EMPHASISES THE ROLE AND IMPORTANCE OF INTEGRATED MARKETING COMMUNICATION AS ONE OF THE PROMOTION METHODS IN MARKETING. STUDENTS WILL BE EXPOSED TO HOW PROMOTIONS ARE PLANNED AND IMPLEMENTED; MEDIA PLANNING AND SELECTION; ITS USE AS A MARKETING TOOL IN INFLUENCING CONSUMER BEHAVIOUR; COPY AND ARTWORK PREPARATION; ADVERTISING LAWS AND REGULATIONS.
Skill Level: Beginner