THIS COURSE OFFERS TO TRAIN STUDENTS AS MARKETING MANAGER IN UNDERSTANDING THE MEANING AND PROCESSES OF MARKETING A SERVICE PRIMARILY BY SERVICE PRODUCT-BASED ORGANISATIONS. STUDENTS WILL BE INTRODUCED TO CONCEPTS AND MODELS OF SERVICES, UNDERSTANDING THE IMPORTANCE OF PLANNING, STRATEGY, SERVICE RECOVERY, AND MARKETING RELATED TO OFFERING SERVICE PRODUCTS. THIS COURSE EMPHASISES THE IMPACT OF CONSUMERS’ VALUES AND BEHAVIOUR, TECHNOLOGICAL CHANGE, AND THE IMPORTANCE OF MANAGING THE INTERACTION PROCESS WITH CONSUMERS THROUGHOUT THE SERVICE OFFERINGS.
- Lecturer: PROFESOR DR. AZIZAH BINTI OMAR
Skill Level: Beginner