THIS MARKETING CAPSTONE COURSE OFFERS TO STRENGTHEN THE FUNDAMENTAL KNOWLEDGE OF MARKETING MANAGEMENT AND APPLICATION OF MARKETING TOOLS TO ANALYZE MARKETING PROBLEMS OF BUSINESS ENTERPRISES. THEORETICAL AND PRACTICAL UNDERSTANDING OF STRATEGIC MARKETING MANAGEMENT WILL BE DEVELOPED, FOCUSING ON APPLYING EFFECTIVE TOOLS AND TECHNIQUES FOR SOLVING MARKETING PROBLEMS. DECISION-MAKING SKILLS WHICH INCLUDE ANALYZING THE ENVIRONMENT, IDENTIFYING THE MAJOR PROBLEM, IDENTIFYING ALTERNATIVES DEVELOPING A PLAN TO IMPLEMENT THE BEST ALTERNATIVE, AND EVALUATING THE EFFECTIVENESS OF THE DECISION, WILL BE THE CENTRAL FOCUS OF THE COURSE. STUDENTS ARE EXPECTED TO DEVELOP EFFECTIVE MARKETING PLANS FOR THE BUSINESS ENTERPRISE AND ORAL AND WRITTEN COMMUNICATION SKILLS AFTER COMPLETING THE COURSE.
- Lecturer: ENCIK SHAHIDAN BIN SHAFIE
Skill Level: Beginner