THE COURSE AIMS TO INTRODUCE AND EXPOSE STUDENTS PRIMARILY TO THE MARKETING MIX
(4PS) AND OTHER RELATED MARKETING ELEMENTS. IT ENCOMPASSES MARKETING THEORIES AND
CONCEPTS, INCLUDING PRODUCTS, PRICES, PLACES AND PROMOTIONS THAT FORM THE BASIS OF
MARKETING THEORY. ADDITIONALLY, STUDENTS WILL ALSO BE EXPOSED TO HOW ENVIRONMENTAL
FACTORS SUCH AS TECHNOLOGY DEVELOPMENT, CONSUMER, MARKETING AND THE GLOBAL
COMMUNITY CAN INFLUENCE THE CURRENT MARKETING FORMS AND CONCEPTS.
(4PS) AND OTHER RELATED MARKETING ELEMENTS. IT ENCOMPASSES MARKETING THEORIES AND
CONCEPTS, INCLUDING PRODUCTS, PRICES, PLACES AND PROMOTIONS THAT FORM THE BASIS OF
MARKETING THEORY. ADDITIONALLY, STUDENTS WILL ALSO BE EXPOSED TO HOW ENVIRONMENTAL
FACTORS SUCH AS TECHNOLOGY DEVELOPMENT, CONSUMER, MARKETING AND THE GLOBAL
COMMUNITY CAN INFLUENCE THE CURRENT MARKETING FORMS AND CONCEPTS.
- Lecturer: PROFESOR DR. AZIZAH BINTI OMAR
Skill Level: Beginner