THIS COURSE WILL EXPLORE THE EVER-CHANGING BUSINESS WORLD AND HOW ORGANIZATIONS MAKE STRATEGIC DECISIONS TO BE COMPETITIVE THROUGH COMPETITIVE INTELLIGENCE. THIS COURSE DISCUSSES ON THE PROCESS OF LEGALLY AND ETHICALLY GATHERING, INTERPRETING, AND ACTING ON INFORMATION ABOUT AN ORGANIZATION’S COMPETITION OR OTHER FORCES THAT MAY AFFECT ITS FUTURE SUCCESS. IT ALSO TOUCHES ON GOAL SETTING, VALUE CREATION, GLOBAL INTEGRATION AND DIVERSITY, IN THE CONTEXT OF THE NEW BUSINESS REALITY. DECISIONS TAKEN BY EACH ORGANIZATION IS CLOSELY LINKED TO THE BENEFITS AND STRATEGIES OF COMPETITORS AND VICE VERSA. IT ALSO DISCUSSES SOME THEORIES AND HOW ORGANIZATIONS CHOOSE A STRATEGY TO ACHIEVE COMPETITIVE ADVANTAGE. THE COURSE ALSO FOCUSES ON THE ROLE OF THE USER EXPERIENCE, INNOVATION AND DESIGN IN THE FORM OF COMPETITIVE ADVANTAGE. THE COURSE ALSO INCLUDES "GEOPOLITICS ANALYSIS" TO DESCRIBE THE PERFORMANCE OF THE BUSINESS, EVALUATING DIFFERENT COURSES OF ACTION, FORESIGHT BY USING A STRUCTURED APPROACH TO BUSINESS PROBLEM SOLVING.
Skill Level: Beginner