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ABM502D ANALITIK PEMASARAN (MARKETING ANALYTICS)
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Week 1 - 20 October 2023
QR Code to Class Whatsapp Group (23.1)
ABM 502D Teaching Plan (23.1)
Course Introduction (23.1)
SLIDES - Week 1 Lecture - Overview of Marketing Analytics and The Four Principles
MAIN REFERENCE BOOK
ADDITIONAL REFERENCE - Principles of Marketing (Kotler and Armstrong)
RECORDING - Week 1 Lecture (201023)
Schedule for weekly class mode
Week 2 - 27 October 2023
SLIDES - Week 2 Lecture (271023) - Overview of the 4 Marketing Principles (frameworks)
SLIDES - Week 2 Lecture (271023) - MP#1 All Customers Differ (part 1)
RECORDING - Week 2 Lecture (271023)
SOFTWARE INSTALLATION
IBM SPSS Statistics V27.0 for Win/MacOSX Installer
Week 3 - 3 November 2023
SLIDES - Week 3 Lecture (031123) - MP#1 All Customers Differ (part 2)
Answers to Week 3's homework
RECORDING - Week 3 Lecture (031123)
Week 4 - 10 November 2023
SLIDES - Week 4 Lecture (101123) - review exercise
SLIDES - Week 4 Lecture (101123) - MP#1 All customers differ (part 3)
RECORDING - Week 4 Lecture (171123)
Week 5 - 17 November 2023
RECORDING - Week 5 Lecture (17 November 2023)
SLIDES - Week 5 Lecture (171123) - MP#1 All customers differ (part 4)
DATA - ERP
Perceptual map tool
Week 6 - 24 November 2023
SLIDES Week 6 Lecture (241123) - MP#2 - All Customers Change
SLEEP CODEBOOK
DATASET: SLEEP
DATASET: TKL ACQUISITION
DATASET: TKL EXPANSION
RECORDING - Week 6 Lecture (241123)
Week 7 - 1 December 2023
RETAIL
RECORDING - Week 7 Lecture (011223)
WEEK 9 - MIDTERM TEST
Week 10 - 22 December 2023
PRE-RECORDED VIDEO - Week 10 Lecture (221223) - MP#3 Overall SCA
SLIDES - Week 10 Lecture (221223) - MP#3 - Overall SCA
PRE-RECORDED VIDEO - Week 10 Lecture (221223) - MP#3 Brand-based SCA
PRE-RECORDED VIDEO - Week 10 Lecture (221223) - Brand-based demo and exercise
SLIDES - Week 10 Lecture (221223) - MP#3 Brand-based SCA
MP#3 Managing Brand-based SCA Data Analytic Exercise
Week 11 - 29 December 2023
EINC dataset (excel)
PRE-RECORDED VIDEO - Week 11 Lecture (291223) - MP#3 Offering-based SCA
PRE-RECORDED VIDEO - Week 11 Lecture (291223) - MP#3 Conjoint analysis case and demo
SLIDES - Week 11 Lecture (Offering-based SCA)
MP#3 Managing Offering-based SCA Data Analytic Exercise (291223)
Week 12 - 5 January 2024
DATASET - STRESS
STRESS codebook
SLIDES - Week 12 Lecture - Relationship-based SCA
RECORDING - Week 12 Lecture (050123)
Week 13 - 12 January 2024
RECORDING - Lecture Week 13 (120124)
Week 14 - 19 January 2024
SLIDES - Week 14 Lecture (190124)
DATASET - SALES CALL ALLOCATION
PRE-RECORDED VIDEO - Week 4 - MP#4 Resource allocation (part 1)
PRE-RECORDED VIDEO - Week 14 MP#4 Resource allocation (part 2)
PRE-RECORDED VIDEO - Week 14 MP#4 Resource allocation (part 3)
Week 15 - 26 January 2024
SLIDES - Week 15 Lecture (260124)
FYI - Resurrecting marketing
Why teach ethnography to managers (in the big data era)?
SLIDES - Revision
Final exam details
RECORDING - Week 15 Lecture (260124)
WEEK 16 - SUBMISSION OF PROJECT REPORT AND VIDEO
Week 18 - 16 February 2024
Instructions for Online Exam Synchronous Mode
CHECK YOUR COURSEWORK GRADES HERE
COURSEWORK GRADES (60%)
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APPLIED ARTS
SCHOOL OF MANAGEMENT
Semester I
Summary
Course info
ABM502D ANALITIK PEMASARAN (MARKETING ANALYTICS)
Lecturer:
DR. JASMINE YEAP AI LEEN
Skill Level
:
Beginner