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  • ABM502D ANALITIK PEMASARAN (MARKETING ANALYTICS)
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    Announcements
    Week 1 - 20 October 2023
    QR Code to Class Whatsapp Group (23.1)
    ABM 502D Teaching Plan (23.1)
    Course Introduction (23.1)
    SLIDES - Week 1 Lecture - Overview of Marketing Analytics and The Four Principles
    MAIN REFERENCE BOOK
    ADDITIONAL REFERENCE - Principles of Marketing (Kotler and Armstrong)
    RECORDING - Week 1 Lecture (201023)
    Schedule for weekly class mode
    Week 2 - 27 October 2023
    SLIDES - Week 2 Lecture (271023) - Overview of the 4 Marketing Principles (frameworks)
    SLIDES - Week 2 Lecture (271023) - MP#1 All Customers Differ (part 1)
    RECORDING - Week 2 Lecture (271023)
    SOFTWARE INSTALLATION
    IBM SPSS Statistics V27.0 for Win/MacOSX Installer
    Week 3 - 3 November 2023
    SLIDES - Week 3 Lecture (031123) - MP#1 All Customers Differ (part 2)
    Answers to Week 3's homework
    RECORDING - Week 3 Lecture (031123)
    Week 4 - 10 November 2023
    SLIDES - Week 4 Lecture (101123) - review exercise
    SLIDES - Week 4 Lecture (101123) - MP#1 All customers differ (part 3)
    RECORDING - Week 4 Lecture (171123)
    Week 5 - 17 November 2023
    RECORDING - Week 5 Lecture (17 November 2023)
    SLIDES - Week 5 Lecture (171123) - MP#1 All customers differ (part 4)
    DATA - ERP
    Perceptual map tool
    Week 6 - 24 November 2023
    SLIDES Week 6 Lecture (241123) - MP#2 - All Customers Change
    SLEEP CODEBOOK
    DATASET: SLEEP
    DATASET: TKL ACQUISITION
    DATASET: TKL EXPANSION
    RECORDING - Week 6 Lecture (241123)
    Week 7 - 1 December 2023
    RETAIL
    RECORDING - Week 7 Lecture (011223)
    WEEK 9 - MIDTERM TEST
    Week 10 - 22 December 2023
    PRE-RECORDED VIDEO - Week 10 Lecture (221223) - MP#3 Overall SCA
    SLIDES - Week 10 Lecture (221223) - MP#3 - Overall SCA
    PRE-RECORDED VIDEO - Week 10 Lecture (221223) - MP#3 Brand-based SCA
    PRE-RECORDED VIDEO - Week 10 Lecture (221223) - Brand-based demo and exercise
    SLIDES - Week 10 Lecture (221223) - MP#3 Brand-based SCA
    MP#3 Managing Brand-based SCA Data Analytic Exercise
    Week 11 - 29 December 2023
    EINC dataset (excel)
    PRE-RECORDED VIDEO - Week 11 Lecture (291223) - MP#3 Offering-based SCA
    PRE-RECORDED VIDEO - Week 11 Lecture (291223) - MP#3 Conjoint analysis case and demo
    SLIDES - Week 11 Lecture (Offering-based SCA)
    MP#3 Managing Offering-based SCA Data Analytic Exercise (291223)
    Week 12 - 5 January 2024
    DATASET - STRESS
    STRESS codebook
    SLIDES - Week 12 Lecture - Relationship-based SCA
    RECORDING - Week 12 Lecture (050123)
    Week 13 - 12 January 2024
    RECORDING - Lecture Week 13 (120124)
    Week 14 - 19 January 2024
    SLIDES - Week 14 Lecture (190124)
    DATASET - SALES CALL ALLOCATION
    PRE-RECORDED VIDEO - Week 4 - MP#4 Resource allocation (part 1)
    PRE-RECORDED VIDEO - Week 14 MP#4 Resource allocation (part 2)
    PRE-RECORDED VIDEO - Week 14 MP#4 Resource allocation (part 3)
    Week 15 - 26 January 2024
    SLIDES - Week 15 Lecture (260124)
    FYI - Resurrecting marketing
    Why teach ethnography to managers (in the big data era)?
    SLIDES - Revision
    Final exam details
    RECORDING - Week 15 Lecture (260124)
    WEEK 16 - SUBMISSION OF PROJECT REPORT AND VIDEO
    Week 18 - 16 February 2024
    Instructions for Online Exam Synchronous Mode
    CHECK YOUR COURSEWORK GRADES HERE
    COURSEWORK GRADES (60%)
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  1. APPLIED ARTS
  2. SCHOOL OF MANAGEMENT
  3. Semester I
  4. Summary

Course info

ABM502D ANALITIK PEMASARAN (MARKETING ANALYTICS)

  • Lecturer: DR. JASMINE YEAP AI LEEN
Skill Level: Beginner

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