THIS COURSE IS AN INTRODUCTION OF MARKETING COURSE TO STUDENTS. IT ENCOMPASSES THEORY AND MARKETING PHILOSOPHY THAT FOCUSES ON ELEMENTS SUCH AS PRODUCT, PRICE, PLACE AND PROMOTION WHICH IS THE FOUNDATION OF MARKETING THEORY BUILDING. IN ADDITION STUDENTS ARE ALSO EXPOSED TO THE ENVIRONMENTAL FACTORS SUCH AS TECHNOLOGY DEVELOPMENT, CONSUMER, MARKETING AND GLOBAL COMMUNITY THAT INFLUENCE THE CURRENT MARKETING PRACTICES.
- Lecturer: ENCIK SHAHIDAN BIN SHAFIE
Skill Level: Beginner