This course will provide skills in analysing and evaluating consumer psychology dimensions in relation to concepts, models and theories related to the fields of psychology, sociology, economy and anthropology. The course will also ensure that students apply consumer data ethically and be able to work in a team in analysing the data and present a report.
Learning outcomes:
• Analyse the consumer psychology on consumption in various contexts based on theories, models and concepts in
integrated marketing communication. Analyse the psychology of consumption from various perspectives in
formulating marketing communication solutions.
• Evaluate various consumer psychological information in the context of the contemporary market.
• Work effectively in a team to suggest relevant research data in the context of contemporary market.
• Explain the ethical application of consumer psychological data in the context of integrated marketing communication.
Learning outcomes:
• Analyse the consumer psychology on consumption in various contexts based on theories, models and concepts in
integrated marketing communication. Analyse the psychology of consumption from various perspectives in
formulating marketing communication solutions.
• Evaluate various consumer psychological information in the context of the contemporary market.
• Work effectively in a team to suggest relevant research data in the context of contemporary market.
• Explain the ethical application of consumer psychological data in the context of integrated marketing communication.
- Lecturer: EN TAN HOCK GUAN
- Lecturer: PN FAHRI AHMED
- Lecturer: PROFESOR MADYA DR. SHUHAIDA BINTI MD NOOR
Skill Level: Beginner