This course introduces concepts and practices in consumer behaviour and social media analytics.
Consumer behaviour concerns the process of utilizing multimodal data to model human behaviour
as consumers involving human-computer interaction (HCI), emotions etc. Social media analytics
concerns the strategies to leverage social media data for customer needs and behaviour.
Consumer behaviour concerns the process of utilizing multimodal data to model human behaviour
as consumers involving human-computer interaction (HCI), emotions etc. Social media analytics
concerns the strategies to leverage social media data for customer needs and behaviour.
- Lecturer: DR. NOOR FARIZAH BINTI IBRAHIM
- Lecturer: DR. SYAHEERAH BINTI LEBAI LUTFI
Skill Level: Beginner