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CDT542 KEUSAHAWANAN DIGITAL (DIGITAL ENTREPRENEURSHIP)
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Essential Documents for CDT 542 Class
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CDT 542 Course Outline
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WEEK 1 - 16 OCTOBER 2023: LESSON 1
CHAPTER 1: Foundation of Digital Entrepreneurship
AMAZON TASK
WEEK 2 - 23 OCTOBER 2023 : LESSON 2
CHAPTER 2 : Choosing a Digital Business Idea
DISCUSSION QUESTION
WEEK 3 - 30 OCTOBER 2023 (REPLACED SUNDAY 29 OCT, 2023): LESSON 3
CHAPTER 3: DIGITAL MARKETING - PART 1: Key Digital Branding & Marketing Strategies for Higher Influences In Digital Era
RECORDING LINK FOR 1) GUEST LECTURE & 2)BRIEFING ON PRACTICAL EXERCISE
CHAPTER 3: DIGITAL MARKETING - PART 2 - Social Media Metrics & Measurement
CHAPTER 3 : DIGITAL MARKETING PART 2 (SOCIAL MEDIA METRICS & MEASUREMENT) - RECORDED LECTURE
What is your "AHA" moment from the guest lecture
WEEK 4: DIGITAL PERFORMANCE DASHBOARD
CHAPTER 4: DIGITAL PERFORMANCE DASHBOARD PPT SLIDES
CHAPTER 4: DIGITAL PERFORMANCE DASHBOAR - RECORDED LECTURE (MR. AHMED CHAMY, D CUBED ANALYTICS)
Additional readings
Class Activity: Chapter 4 - Digital Dashboard
WEEK 5 & 6: CONSUMER BEHAVIOUR & TRANSFORMATION
Chapter 5: Consumer Behaviour & Transformation - Consumer Behaviour & Social Media (Part 01)
Chapter 5: Recorded Lecture (Part 01)
Chapter 5 - Consumer Behaviour & Cultural Setting (Part 02)
Design thinking video - How to Design the Perfect Customer Persona
Chapter 5 - Design Thinking: Building a customer persona (Part 03)
Chapter 5: Consumer Behaviour & DM Environment (Additional slides)
Exercise: Sci-Fi prototyping
WEEK 7: PITCHING!
Chapter 6: Pitching
What do you think about the Pitching Guest Lecture
WEEK 9 - 11 DECEMBER 2023 : DIGITAL BUSINESS DESIGN
CHAPTER 7 : Creating a Digital Business Design and Aligning with your Business Strategy
Intellectual Property Task
WEEK 10 - 18 DECEMBER : BUILDING A BUSINESS PROTOTYPE
CHAPTER 8 : Building a Business Prototype
WEEK 11 - 25 DECEMBER 2023 (REPLACEMENT CLASS ON 16 DECEMBER) : BUILDING A BUSINESS PROTOTYPE
HOW TO CREATE BUSINESS MODEL CANVAS FROM SCRATCH ( In Class Activity )
WEEK 13 - 8 JANUARY 2024 : PLANNING A DIGITAL FINANCE
ANNOUNCEMENT
CHAPTER 9 : PLANNING A DIGITAL FINANCE
WEEK 15 - 22 JANUARY 2024 : TEST 2
TEST 2
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APPLIED SCIENCES
SCHOOL OF COMPUTER SCIENCES
Summary
Course info
CDT542 KEUSAHAWANAN DIGITAL (DIGITAL ENTREPRENEURSHIP)
Lecturer:
DR. SYAHEERAH BINTI LEBAI LUTFI
Lecturer:
PUAN ROSHANIZAH BINTI HARUN
Skill Level
:
Beginner